And that's how it starts.
It takes a village to
raise a child get married. A wedding is more than just a union between two (or more) people. It’s the coming together of a global neighbourhood in ode to love. It’s a commitment to the community. It’s about sharing the laughter and tears, made permanent through a camera lens. It's reliving the good, the bad, and the cheesy; year after year, through anecdotal mementos.
It’s all about the moments.
Envelope is tradition + adaptation + function + form. It’s a marriage of all of the above (pun intended).
We wanted to re-create the traditional wedding registry and adapt it to meet the changing times. We wanted to keep it straightforward and practical. And we wanted it to look damn good.
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou
We believe that the giving and receiving of "stuff" goes beyond the material. We know that whilst a vintage wine tastes good, it tastes better when shared and savoured with conversation.
We now live in a throw-away culture, where emphasis is placed on objects. Yet, it’s not the object that brings us joy, but the experience of the object that stays with us for a lifetime. Oh, the irony.
We want to remind people of that.
We want to shift the culture of gifting by focusing on the moments that these gifts create.
Pardon the honesty.
A recent study published in the Journal of Experimental Social Psychology explored the science of gifting.
And it’s a conundrum of sorts: Thoughtful presents allow for the gift-giver to feel a sense of altruistic fulfillment, but recipients actually feel more appreciative when they receive a gift that they have explicitly requested, irrespective of the thoughtfulness.
We want to fill the space at the intersection of these two tangents, allowing for the giver to feel that same sense of thoughtfulness whilst also letting the recipient feel a full sense of thankfulness. Win-win.
We understand the awkwardness of asking for what you want.
We believe in being frank, we believe in being earnest. And we believe it can be done with élan.
We hope Envelope can be an eloquent way for you to give and receive moments that matter.
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